Universal Studios

Universal Studios is one of Hollywood's biggest and the worlds fourth oldest major film studio.

This company is huge as it is served worldwide.

History

Universal Studios was first founded on April 12th 1912 in New York by Carl Laemmle. He started off buying a couple of the first nickelodeon's by giving up his own goods.Universal Studios soon had movie production, distribution and exhibition venues which means that it became a virtual integration company.

Later in 1926, Universal Studios decided to open a production unit in Germany which is also where Carl Laemmle himself was from. Soon after they migrated to Hungary and Austria.

After making his son Carl, Jr the head of Universal Studies, Leammle noticed big changes being made. Most of these changes, such as the showing of horror movies and converting the studio to sound production worked but some such as turning Universal forays into high quality production turned into a disaster as it was quite risky.

In 1945 J.Arthur Rank, who was a British entrepreneur, took a lot of interest in Universal studios. He decided to get Universal Studios, International Studios and Kenneth young to make United World pictures. This was not very successful so soon after they made Universal-International and as William Goetz was a founder of international, he was made head of production at Universal-International Pictures inc. He stopped low-budgeted movies and serials. Even though Universal was improving, there were many movies that go negative feedback from the box office and once Goetz left Universal just went back to making low-budget movies, they focused on Arabian nights, monster, and science fiction films.

The Music Cooperation of America (MCA) had taken over in the late 1950's. Universal sold their studio which was 360-acres to MCA and renamed Universal to Universal Pictures and with MCA in charge, Universal became an A film movie studio with directors and leading actors which were all under contract.

Universal Studio is the only Studio that have released three billion dollar films in one year such as Furious 7, Minions and Jurassic World.

Publications

-BMP
-Fossil
-Panda Restaraunt


Billboard is a big music magazine company which is originally from New York and is said to be one of the oldest trade magazines in the world as it was first published on November 1st 1894.
This music magazine is one of Universals publication that they manage. The target audience for this specific magazine would be teenage girls but in general, magazines would have teenagers as their target audience.
The fact that the cover is not too colorful or loaded with information shows that it is not aimed at young kids or adults. The magazine has quite a large picture of the singer Lord which shows that most teens would be interested in the magazine.


Another publication that Universal manages is "Ben and Jerry's Homemade Holdings". Ben and Jerry's is a very popular company and managing the company makes both Universal and Ben and Jerry's more known. One of the benefits is that the target audience is not specific (having babies as an exception) and both are worldwide companies.
Universal Studio also has its own Ben and Jerry's shop opened which brings in more customers.
Although Ben and Jerry's is very expensive people still want to buy it as it is one of the best known companions for its ice creams, frozen yogurt and sorbets.